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With our members' background and history in F1 we offer wide-ranging consultancy services to the motorsport industry. These include: - 

  • provision of design and analysis services through our associate members and partners,
  • providing out-sourced project management services,
  • composites design and analysis services,
  • mechanical design services,
  • facilitating new manufacturing options and introducing new manufacturing partners,
  • race engineering
  • vehicle dynamics services,
  • vehicle performance improvement,
  • driver training and coaching,
  • business development services,
  • advising on the most suitable 'driver-in-the-loop' (DIL) simulator options
  • facilitating CAE and PLM technologies and methods through process efficiency improvement and providing advice and recommendations to organisations wrestling with the inter-connected problem of culture change resulting from the introduction of new technologies. 

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Photo courtesy of Craig Scarborough

Design and analysis

Associate members Steve Nichols and Matthew Jeffreys both offer concept design and analysis services either collectively or individually based on client requirements. We also work closely with trusted partners to combine extensive CAD, CFD and FEA solutions which may or may not require cross-discipline co-ordination. Design and analysis is offered for components requiring mechanical design, composites design, suspension design, crash structure design and the integration of design solutions that maximise car performance. 

Vehicle performance consulting

Associate members Steve Nichols, James Robinson and Ian Wright offer their services either as individuals or as a team to clients looking to take advantage of their over 100 man-years of experience working on developing the performance of top-level racing cars. Steve and James are former F1 and LMP chief designers and race engineers in their own right, whilst Ian has many years of experience in vehicle dynamics, simulation and aerodynamics integration. As associates they are available to assist with vehicle performance improvement irrespective of the client's category of motorsport.

Race engineering, driver training and coaching

As a former race engineer to the likes of Ayrton Senna, Niki Lauda, Alain Prost and many other legends of the sport, Steve Nichols is more than qualified to offer sound advice and wisdom to clients looking to improve their on-track results through car and driver development. In addition, driver training and coaching is part of a complete solution offered to clients competing in all forms of motorsport.


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James Robinson is a former Williams and McLaren race engineer and designer with many years' experience of running drivers such as Ayrton Senna, Nigel Mansell and Riccardo Patrese. James in a multi-disciplined motorsports engineer with skills that include: man management; operations and driver development; race strategy and logic; tyre and vehicle development.  In parallel, James delivered two outright wins at LeMANS 24 HOURS with McLaren and Bentley.

Driver-in-the-loop simulator technology (DiL)
We advise on the most appropriate hardware and software solutions for low-latency simulator technology to be used as an essential tool for developing vehicle dynamics within all motorsport categories, matching the requirement with available budget.